Tradition. Respectfully Reconstructed.
From Brooklyn to Brothers – New tailored brand provided by the clothing chain.
Tailoring tradition and handicraft, but with scope for individualism and a modern twist. This is the very core of The Tailoring Club, the new brand that will be launched in selected Brothers stores in September 2011.
The Tailoring Club traces its roots and soul to the Brooklyn tailoring tradition. In contrast to the English and Italian style, the American tradition is more rustically genuine and less chicly elegant. A new generation has discovered that a suit is not only stylish but also practical – provided that it is the right suit and the right match for the wearer. Today, the streets of Williamsburg in Brooklyn or Manhattan’s Lower East Side are full of 25- to 40-year-old guys in well-fitting suits. By taking the best aspects of the tailoring tradition and adding their own personal touch, they have succeeded in creating something brand new.
It’s all about knowing the codes and rules of formal traditions – and then being courageous enough to break them, either with subtlety or with bold, sweeping moves. The rule is that there are no rules. Wear a suit creased or immaculately pressed. Match the suit with a denim shirt or your favorite t-shirt, and of course with a nice shirt. Adjust the pant leg with a straight turn-up. Mix an odd jacket with a scarf around your neck – or a skinny tie, but keep the top button undone and have the tie knot hanging loose.
The suit is dead. Long live the suit.